Hey there, savvy shoppers! 🙋‍♀️ If you've been wondering how to make your pounds stretch further without compromising on quality, you're in the right place. Today, we're diving into the world of online grocery shopping and discovering how Gopuff, a rising star, is giving Tesco a run for its money. No, seriously, they're undercutting Tesco on over 200 essential items! 😲

🌟 Membership That Pays for Itself! 💳

First off, let's talk about Gopuff's FAM subscription. For a mere £5.49 per month or £54.99 annually, you unlock a treasure trove of savings. The subscription-based approach, known as FAM, offers a list of daily essentials at better-than-Tesco prices. We're talking brand name milk 🥛, water 💧, soda 🥤, beer 🍺, loo roll 🧻, and all the snacks you can dream of 🍪. In a small pilot study, members saved a whopping average of £15.50 per month (£186/year)! Now that’s a bargain that will make anyone’s day!

🤔 What About Tesco's Clubcard?

Good question! Tesco's own Clubcard scheme does offer some savings. However, Gopuff's FAM membership yields such great value that many customers earn back their monthly subscription cost in just a single order. Not bad, eh?

🏪 A Virtual Corner Shop: Morrisons on Gopuff

Gopuff isn't stopping at just slashing prices on branded staples. They've also introduced a special 'Morrisons Corner' in their app, a curated section where you can shop for Morrisons’ own-label products. Yusuf Saban, the Senior Director of Revenue of Gopuff UK, emphasises that this section offers a “better-value alternative to big brands.” 😎

🌍 Where Can You Find Gopuff?

Since launching in the UK in 2021, Gopuff has grown rapidly, now covering over 70% of Greater London and other major cities like Manchester, Bristol, and Birmingham. So, odds are you can make the most of their service no matter where you live!

💪 FAM Strengthens Customer Loyalty

FAM has proven extremely effective for Gopuff. More than 50% of the company's total orders are placed by FAM members, who are also their most frequent and loyal customers. This shows that once you experience the savings and convenience, there's a good chance you'll stick around for more.

🍏 The Broader Picture: Cost of Living and Grocery Shopping

The grocery sector is undoubtedly feeling the pinch of inflation and the cost of living crisis. That's why companies like Gopuff and even their competitors like Gorillas and Getir are doing their best to offer value to their customers. Earlier this year, Getir even slashed prices on a quarter of its groceries and household goods by half to help ease the burden of soaring food costs. 👏