Master of Malt & Sainsbury's: A Crafty Collaboration for Gin Lovers! 🍸
Are you tired of the same old gin options at your local supermarket? Well, guess what? Master of Malt and Sainsbury's have teamed up to bring you a rotating selection of craft gin that will tickle your taste buds and elevate your cocktail game. This collaboration, dubbed "Craft Captaincy," is a game-changer in the world of spirits, and we're here to spill all the details. 🍹
The Craft Captaincy Initiative
The Craft Captaincy collaboration is set to roll out in 56 Sainsbury's stores across the UK, starting on 18th September. The initiative will feature a showcase of six gins that will rotate every nine weeks. The selection is based on consumer trends and buying data from both Sainsbury's and Master of Malt. This is the first time a 'big four' supermarket has joined forces with a craft spirits retailer, making it a groundbreaking move in the industry.
The First Wave 🌊
The first gins to grace the shelves will include:
Bathtub Gin Persian Lime & Orange Blossom 🍊
Kyrö Gin 🍸
Black Eye Gin 🏉
(created by ex-rugby stars Mike Tindall and James Haskell, and TV personality Alex Payne)
Why This Matters
This collaboration aims to bridge the gap between grocery shopping and e-commerce, offering consumers the best of both worlds. According to Adam Talbot, head of grocery channels at Master of Malt, this initiative will "transform the way spirits are sold" in supermarkets. It will also offer consumers the chance to experience premium craft choices that they would typically find in bars, right in the comfort of their own homes.
The Future of Craft Captaincy 🚀
While the focus is currently on gin, Master of Malt has not ruled out the possibility of expanding the Craft Captaincy to showcase other spirits in the future. So, keep your eyes peeled for more exciting updates!
What Makes Craft Gin Special?
Craft gin has been gaining popularity, and it's easy to see why! With its unique flavours and artisanal crafting methods, it's a hit among those looking to elevate their cocktail game. If you're new to the world of craft gin or just looking for some inspiration, check out these top craft gins of 2023 to get started.
So there you have it, gin lovers! The Craft Captaincy collaboration between Master of Malt and Sainsbury's is set to revolutionise your gin shopping experience. With a rotating selection of premium craft gins, your cocktail nights just got a whole lot more exciting! 🎉
