The UK's Favourite Chocolate Brands of 2023 🍫

The UK's relationship with chocolate is a long-standing one, filled with sweet memories and delightful indulgences. But as we all know, not all chocolates are created equal. So, which brands have managed to capture the hearts of Brits in 2023? According to the latest Nielsen IQ data, there are some clear winners and a few surprises. Let's delve deeper into the UK's top 10 favourite chocolate brands, examining their performance, innovations, and what sets them apart.

The Metrics Behind the Munching 📊

Before we sink our teeth into the list, let's understand the numbers that shape it. The data focuses on the percentage volume change, which is a crucial indicator of a brand's market performance. This metric helps to reveal the real story behind sales figures, especially when price changes are afoot. So, without further ado, let's unwrap the list!

1. Cadbury 🟣

Volume Change: £35.6m (+20.6%)

Cadbury is the reigning champion, with a staggering 20.6% increase in volume. This brand has been a staple in British households for generations, and it's not hard to see why. From the iconic Dairy Milk to the bubbly Wispa, Cadbury offers a wide range of options that cater to every palate. The brand's recent innovations, like the Cadbury Darkmilk, have also contributed to its growth. Cadbury is the chocolate that the UK can't seem to get enough of. For more on why we love chocolate so much, check out our article on Celebrating World Chocolate Day.

2. Ferrero Rocher 🌰

Volume Change: +5.3%

Ferrero Rocher has always been synonymous with luxury and indulgence. With a 5.3% increase in volume, it's clear that the UK has a penchant for these hazelnut wonders. The brand has also been expanding its range with new flavours like coconut and dark chocolate, making it a versatile choice for chocolate lovers. Ferrero Rocher is not just for special occasions; it's an everyday luxury.

3. M&M's 🌈

Volume Change: +2.0%

M&M's have always been a fun and colourful addition to the chocolate aisle. With a modest 2.0% increase in volume, they continue to be a popular choice for both kids and adults. The brand has been experimenting with new flavours like caramel and peanut butter, keeping the excitement alive. M&M's are more than just a cinema snack; they're a versatile treat that can be enjoyed in various ways.

4. Maltesers 🍪

Volume Change: -0.7%

Maltesers may have experienced a slight dip in volume, but they've managed to leapfrog Galaxy in terms of value. The brand has been innovative, introducing products like Maltesers Buttons and Maltesers Truffles. Despite the 0.7% decrease in volume, Maltesers remain a strong contender in the market. If you're a Maltesers fan, you might also enjoy our article on the best chocolate subscription boxes.

5. Cadbury Twirl 🌀

Volume Change: -3.3%

Cadbury Twirl has seen a 3.3% decrease in volume, but it remains a top favourite. Known for its unique, flaky texture, Twirl has a dedicated fan base. The brand has also introduced limited-edition flavours like orange, which have been well-received. Cadbury Twirl continues to be a delightful treat that many reach for when the chocolate craving hits.

6. Galaxy 🌌

Volume Change: -3.7%

Galaxy is known for its smooth and creamy texture, but it has seen a 3.7% decrease in volume. Despite this, the brand has been proactive, introducing new products like Galaxy Vegan and Galaxy Cookie Crumble. Galaxy remains a popular choice for those who prefer a silkier chocolate experience.

7. Kit Kat 🍫

Volume Change: -6.2%

Kit Kat is a classic that has been around for decades. Despite a 6.2% decrease in volume, it remains a popular choice for many. The brand has been innovative, introducing flavours like mint and dark chocolate. Kit Kat continues to offer the perfect break, whether you're at work or lounging at home.

8. Cadbury Dairy Milk 🐄

Volume Change: -6.8%

Cadbury Dairy Milk has faced challenges, with nearly four million fewer packs sold. However, the brand is adapting to market changes, introducing healthier options like the Cadbury Dairy Milk Fruitier & Nuttier Trail Mix. Cadbury Dairy Milk remains a classic that many still turn to for comfort and joy.

9. Kinder 🍬

Volume Change: -9.0%

Kinder faced a setback with a 9.0% decrease in volume, likely due to a salmonella scare. However, the brand's Kinder Surprise and Kinder Bueno lines continue to attract consumers. Kinder is still a top choice for those who love a little surprise with their chocolate.

10. Lindt Lindor 🎁

Volume Change: -9.5%

Lindor has seen the most significant decline among the top 10, but it remains a premium choice. Known for its luxurious truffles, Lindt Lindor continues to be a favourite during the holiday season and beyond.

The Bigger Picture 🌍

The UK chocolate market is dynamic, with brands constantly innovating to meet consumer demands. While most brands have grown in value, it's essential to look at volume change for a more accurate picture. Price changes, health trends, and seasonal factors all play a role in shaping the market.

So there you have it, a comprehensive look at the UK's top 10 favourite chocolate brands of 2023! Whether you're a Cadbury aficionado or a Ferrero Rocher enthusiast, the UK's chocolate landscape offers something for everyone. Happy indulging!