Honest Burgers Takes on the Titans: A New Quick-Service Concept 🍔🚀

The Big News: A Quick-Service Revolution 📣

Hold onto your hats, burger aficionados! Honest Burgers, the Catey award-winning chain, is about to shake up the fast-food landscape with a brand-new quick-service burger concept. The goal is audacious but straightforward: to challenge the industry's big players and redefine what quick-service means. And here's the kicker: they're inviting you, the consumer, to be a part of this groundbreaking venture through a crowdfunding campaign.

The Masterminds Behind the Plan 🧠

Let's talk about the dynamic duo behind Honest Burgers: Tom Barton and Phillip Eeles. These two friends founded the chain with a commitment to quality and authenticity. Their vision has already led to more than 40 restaurants nationwide. Now, they're setting their sights on a new frontier: a quick-service brand centred around their iconic smashed burger, which cooks in less than two minutes! 🕒

Honest Burger Co-Founders Tom Barton and Phillip Eeles

The Nitty-Gritty of the New Concept 🍔

So, what exactly is this new concept all about? It's built around the smashed burger, a culinary marvel that cooks in record time without sacrificing flavour. This new venture aims to combine the speed of fast food with the quality that Honest Burgers is renowned for. Imagine getting a gourmet burger that's ready almost as soon as you order it. Sounds like a dream, doesn't it?

What's in It for You? 🎁

If you're wondering what's in it for you, the answer is plenty! Investing in Honest Burgers' crowdfund isn't just about supporting a brand you love; it's also about enjoying some fantastic perks. Depending on your level of investment, you could get your hands on free burgers for a year, regeneratively farmed steak boxes, or even the chance to host a free burger party at one of their restaurants. 🎉

The Financial Muscle 💪

This ambitious project isn't just a pipe dream; it's backed by solid financial support. Active Partners, an existing investor, has already committed £1 million to kickstart the new concept. The plan is to open the first of these quick-service outlets in London in early 2024, with more locations to follow. 🗓️

Why This Matters 🌟

Why should you care? Well, Honest Burgers isn't just another chain; it's a brand with a proven track record. They serve a whopping 80,000 burgers and 30 tonnes of homemade chips every week. Plus, they're on track to record sales of £55 million in 2023. This isn't just about fast food; it's about fast food done right. 💰

A Sustainable Approach 🌱

But wait, there's more! Honest Burgers is also deeply committed to sustainability. They operate their own butchery and have launched the Honest Farming initiative. This programme works directly with regenerative farms focusing on soil health, biodiversity, and carbon capture. So you can enjoy your burger knowing it's as good for the planet as it is for your taste buds. 🌍

In a world where fast food often means compromising on quality or ethics, Honest Burgers is setting a new standard. With their focus on quality ingredients, sustainability, and community involvement, they're not just a brand to watch; they're a brand to invest in. 📈